McDonald's May Replace Dollar Menu with 'Dollar Menu & More'
The burger chain is hoping to market $1, $2, and $5 menu items
Our childhood might be over; the world's largest hamburger chain has announced that it's currently testing menus called the "Dollar Menu & More," a potential replacement to the Dollar Menu of our childhood.
CBS reports that Mickey D's is testing the Dollar Menu & More in five markets across the country. One version tests menus at three price points: $1, $2, and $5, plus a "shareable" items section. Another has prices at $1, $1.79, and $4.99.
Currently, the menus are in Fresno, Calif.; Albuquerque, N.M.; Columbia, S.C.; and Harford, Conn./Springfield, Ma.; and Memphis, Tenn. Officials won't reveal what the profit increase would be, but a representative told CBS that the new menu creates a "broader range of profitability" for restaurants.
As for what's on the menu: more chicken items, and variations on burgers to add on extra beef patties, or toppings like bacon. The new menu has to be approved by at least 75 percent of the company's marketing cooperatives, so you still have time to get some dollar McDoubles.
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