"We came up with the name George's and worked backwards, concept themeing it. George Costanza suits a bar in a lot of ways. The humour around George works," said co-owner Dave Barrett, who is not new to the bar-owning life. He says he’s been in the industry for 20 years, and he also owns another bar in Melbourne.
George’s bar is full of Seinfeld memorabilia, especially Costanza-themed objects and things autographed by actor Jason Alexander, who played Costanza on the show. The two front doors are inscribed with two George Costanza quotes: “It's not a lie if you believe it” and “Everyone must like me, I must be liked.”
The bar menu has Costanza-themed snacks with names like The Art Vandalay, The Costanza and The Mom and Pop. The cocktail menu is still in development, but Barrett says it will be similar.
Since news of the bar got out, Barrett has discovered that he is not the only George Costanza fan in town.
"One guy contacted me last night who lives in Melbourne and who is in the middle of eight different George Costanza paintings,” Barrett said of the only person who probably loves George Costanza as much as he does. “We are talking about doing a show with him."