Ferrero Cooperates with World Nutella Day Founder
After a cancellation scare, World Nutella Day will go on in spite of Ferrero’s threat
After quite the scare on Tuesday, when Nutella father company Ferrero sent a cease-and-desist letter to Sara Rosso, founder of World Nutella Day, Ferrero USA released a statement ending action against the fan-made holiday.
“Ferrero would like to express its sincere gratitude to the developer of the page for her passion for Nutella, and extend that gratitude to all fans of World Nutella Day,” Ferrero USA said in an official statement. “Ferrero considers itself fortunate to have such devoted and loyal fans of its Nutella hazelnut spread.”
When shared on the holiday’s official Facebook page, fans responded with praise, thrilled they can celebrate again next year. Rosso also posted a reaction on the site’s homepage.
“I believe they were truly interested in resolving the situation in a way that preserved the spirit of the fan-run holiday,” Rosso said. “I’m satisfied with the turn of events, and I hope to celebrate many more World Nutella Days with you. See you on February 5th!”
In a Q&A Rosso answered on her website, she said she is not mad at Ferrero.
“Of course I wish it hadn’t happened in the first place, but I’m pleased at the speed of resolution and that the site and holiday will continue,” she said. “In my conversation with them, they seemed genuine about appreciating fans of Nutella.”
All is well again in the realm of hazelnut-chocolatey spreads.
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