Noisina and 4 Other Nutella Knockoffs

Editor
There are plenty of chocolate hazelnut spreads to go around
Jif

Jif also sells a mocha-cappuccino hazelnut spread.

When you think of “chocolate hazelnut spread,” what comes to mind? Nutella, most likely, because it’s insanely popular, and prides itself as being the top-selling chocolate hazelnut spread — by far. However, Nutella’s famous delicacy is a play on a much-older mixture of chocolate and hazelnuts called giandija, so by no means does Nutella have the right to sue its competitors. And it has many competitors: companies know a good thing when they see it, and imitation is the highest form of flattery. Here are some other chocolate hazelnut spreads on the market.

Noisina
Created by Amoretti, a company more commonly known for their flavoring syrups, Noisina is 17 percent hazelnuts. It also contains sugar, canola oil, cocoa, palm oil, natural flavors, and lecithin.

Nocciolata
Made by Italian company Rigoni di Asiago, this luxury spread is made with cane sugar, hazelnut paste, sunflower oil, skim milk powder, cocoa powder, butter, lecithin, and vanilla.

Hershey’s
Super sweet and candy-like, this variety, created by the king of American chocolate, contains sugar, chocolate, and hazelnuts, along with hydrolyzed vegetable oil and a touch of salt.

Jif
Not too sweet but slightly lacking in the consistency department, this new contender is made with sugar, vegetable oil, hazelnuts, cocoa, skim milk, and whey powder. It contains 14 grams of fat per serving: 3 more grams than Nutella.

Justin’s
Best known for their peanut butter, Justin’s now produces a “chocolate hazelnut butter blend” that’s a little chunkier than you might expect, but certainly high-quality: ingredients include dry roasted hazelnuts and almonds, organic cane sugar, cocoa, and cocoa butter, and palm oil.

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