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Dunkin’ Donuts is one of the fastest-growing quick-service chains in the world, but one market has so far eluded them: California. Surprisingly, not all of America yet runs on Dunkin’. But that’s about to change: the company today announced that they’re opening up to the California market, and plan to open franchises in Los Angeles, Riverside, San Diego, San Bernardino, Ventura and Orange counties by 2015, along with “non-traditional venues including colleges and universities, casinos, military bases, supermarkets, airports and travel centers,” according to a release.
“Expansion to California has always been part of our plan to grow Dunkin’ Donuts’ presence in the U.S.,” said Nigel Travis, CEO of Dunkin’ Brands. “We have maintained our disciplined approach to expand steadily while focusing on initiatives to improve restaurant economics and franchisee profitability.”
The company opened 291 new locations nationwide in 2012, and is on track to open at least 330 in 2013.
In the past year, Dunkin’ Donuts has opened new stores in 32 U.S. markets, remodeled over 600, and remains the #1 seller of both hot and iced coffee in America, selling 1.7 billion cups.
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