Campbell's Soup Pays Homage to Andy Warhol, Gets All Artsy
The soup company is trying to be all hipster by recreating Warhol's famous soup cans
Even if you're a struggling writer, you may soon be able to own a homage to one of Andy Warhol's iconic soup can paintings, in the form of limited-edition Campbell's soups. The classic soup company is releasing four cans, produced under license from The Andy Warhol Foundation, that reflect the colors, style, and combinations of Warhol's classic artwork. Naturally, they're all Tomato Soup.
Whether this is a marketing ploy or a genuine homage, owning one of these and framing it might be the perfect cheap way to add some pop art to your living room; cans are just $0.75 for a 10.75-ounce can, available at most Target locations starting this Sunday, Sept. 2.
So simply for $0.75, you can have a Warhol knock-off, plus some soup that Warhol probably drank when he was a starving artist. "I used to have the same [Campbell's soup] lunch every day for 20 years," he once said.
Of course, this may just be a way for Campbell's to revamp their image; the company has also launched a line of "hipster soups," inspired by food trucks and touting flavors like "Coconut Curry with Chicken and Shitake Mushrooms" and "Moroccan Style Chicken with Chickpeas." (Branding even involves people wearing thick-framed glasses.)
Check out Campbell's Warhol-inspired soup cans below, and if you're in the New York area, you know we'll be at the Met for the opening of "Regarding Warhol: Sixty Artists, Fifty Years" on Sept. 18.