When it comes to Super Bowl winners and losers, the conversation isn't just about the football teams. Often it's about the night's other big players — the commercials.
Beer commercials have a history of dominating the airwaves on game day — last year, Anheuser-Busch InBev was the biggest Super Bowl advertiser with a total of five minutes of ads. This year's line-up included a wild, wild west-style brawl and a house party staffed by dogs. The genre has certainly come a long way, and to demonstrate, we've rounded-up some of the best vintage beer commercials. From the super-cheesy to the best celeb cameos to the cartoon (!), here's a look at how beer has been marketed old-school style.
Winner: The "attaboy" fist pump really tips this one over the edge.
Runner-Up: Not much is cheesier than this über-Americana ad.
Honorable Mention: Anything where there's a slow-mo glamour shot of a six-pack being pulled out of ice water gets a cheesy nod.
Winner: Doesn't something about this remind you of the new Old Spice ads?
Runner-Up: This spot with Yogi Berra talking about Miller Lite is a real brain-twister.
Honorable Mention: Rodney Dangerfield, John Madden, and others at the "Light Beer Open."
Winner: So that's how those hipsters stay so skinny!
Runner-Up: These guys sure know how to dress up for ladies' night.
Honorable Mention: Russian comedian Yakov Smirnoff for Miller Lite.
Winner: Who wouldn't want to buy Stag beer with an endorsement from the lovable Mr. Magoo?
Runner-Up: As charming — and alarmingly catchy — as this commercial for Hamm's beer is, what exactly about a cartoon bear is supposed to appeal to an of-age crowd?
Honorable Mention: Hagar the Horrible promotes Skol beer.