KFC's New Hot & Spicy Wings Are Kicking Off Football Season With Free Delivery Thursdays
While KFC may not be your first choice for wings during football season, you may want to give the fried chicken chain a second look. In a press release dated September 7, the chain announced the U.S. launch of its Hot & Spicy Wings, along with a special offer of free delivery on Thursdays to kick off the season. The highly anticipated new wings, which have already gained popularity overseas according to KFC, will be available in stores starting September 10. However, the free delivery offer begins September 7.
Although you can't taste the wings just yet, any orders placed on KFC.com or through the app on September 7 and subsequent Thursdays through January 4, 2024, will be eligible for the free delivery promotion. It's important to note that some restrictions may apply, so you may want to check with your local KFC for specific details. Additionally, mark your calendar for Sunday, September 10, when you can return to KFC for the double-breaded Hot & Spicy Chicken Wings, priced at $4.99 for an eight-piece order. KFC describes these hand-breaded wings as "globally beloved" with a mild spice and delicious flavor.
The return of wings to KFC
The comeback of wings at KFC is unexpected and will likely thrill die-hard fans. Wings were removed from the menu in February of this year as part of the chain's menu simplification efforts, a move that wasn't popular with some diners. Their return to the menu was not initially anticipated. Brittany Wilson, KFC's U.S. director of brand marketing, explained back in February that wings didn't hold a prominent place on the menu, stating, "It's not where we're taking the brand."
This particular hot version of KFC's wings is a new addition to the U.S. menu, although it has enjoyed popularity in international markets. KFC seems to believe that the attractive pricing, flavorful offering, and free delivery promotion will win over fans. Nick Chavez, the CMO of KFC in the U.S., rhetorically asked, "Why get 6 wings for $5.99 when you can enjoy our 8 pc. Hot & Spicy Wings for just $4.99?" While it's not explicitly mentioned, it appears that KFC is targeting fast food competitors that also offer wings, such as Popeyes and Dominos.