Goal-Related Promotions Get Out of Hand in Germany

German soccer goals mean free food and drinks for fans

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German bars and bakeries had to give away more than they expected when Germany scored seven goals against Brazil Tuesday.

Patriotic sports promotions are a good way to drum up extra business during a big event like the World Cup, but several German bars and bakeries found themselves running out of stock this week after their giveaway offers got out of hand.

According to The Local, Schraders Bar in Berlin advertised free shots for every goal scored during the match between Germany and Brazil on Tuesday. Then Germany went on to stun everyone by scoring seven goals, and the bar wound up giving away over a thousand shots.

“We had to mix more,” said manager Christian Wojtek. Schraders will be reprising the promotion when Germany plays Argentina in the finals Sunday.

A restaurant in Hamburg that was giving away beer for goals wound up pouring 350 liters of free beer during the game, while a bar in Essen just gave up counting goals and put boxes of shots on the bar and told customers to help themselves.

One German bakery has been offering a free bun for every goal scored by Germany during the World Cup. The goal-related promotion was a fun, relatively low-risk way to celebrate the World Cup until Tuesday night. Wednesday they ran out of buns completely.

"I don't have exact numbers yet but we gave away hundreds of thousands of buns," said manager Dirk Jonack. The bakery wound up running out of buns completely and having to give out vouchers for free buns in the future instead.

Still, Jonack said he’d be happy to see an equally big win against Argentina in the final. The bakery would just have to make more buns.


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