What We’re Loving: Cook for the Cure’s 'Pass the Plate'

In honor of Breast Cancer Awareness Month, give your pals the gift of hope

By Francesca Borgognone , Editor

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Credit: Cook for the Cure

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Oct 09, 2012 @ 4:05 PM

In What We’re Loving, we usually highlight amazing products and awesome brands; however, today we’re singing a different tune and shedding light on something a bit more important.

Every October, brands across the country take a pledge to raise awareness about the fight against breast cancer. One brand in particular, KitchenAid, has really soared in its efforts to spread the message. When the company partnered with the Susan G. Komen for the Cure Foundation back in 2001, the coupling became a force to be reckoned with, pulling in $8 million over the course of their partnership.

This year alone, KitchenAid, with its incredibly popular pink product collection, will donate more than $450,000 in profits to the cause. In addition, Cook for the Cure has created a "pass the plate" concept, which is an evergreen idea for people to continue to raise awareness.

Purchase a plate at CookfortheCure.com and when visiting a friend’s house or attending a dinner party or potluck, serve your dish on this plate and gift it to the host or hostess. Every time the dish is re-gifted or passed on and is registered, a $5 donation is made to the cause.

Using the unique registration code, participants can track the status and travels of their platter by visiting the site and clicking "Pass the Plate." The plate, featuring artwork by chef Jacques Pépin, carries a suggested retail price of $24.95 and is available at ShopKitchenAid.com and Villeroy & Boch stores.