The “Food with Integrity” chain is being accused of having too little of just that. The Boston-based Tasty Burger chain maintains Chipotle Mexican Grill’s upcoming Tasty Made burger concept is far too similar in name and logo. Chipotle, of course, is denying any wrongdoing because, well, it’s Chipotle.
In a statement posted on its Facebook page, Tasty Burger CEO David DuBois took Chipotle to task. “Recently, we learned that Chipotle Mexican Grill planned on using the trademark ‘Tasty Made’ in connection with a chain of new burger restaurants. This news was punctuated with the release of a logo and mark for their new endeavor that is unmistakably similar to our own in color, shape and design.
“This recent development left us no choice but to immediately send a Cease & Desist Letter to notify Chipotle of our trademark rights. Chipotle was sent this letter on July 19, 2016. Unfortunately, Chipotle has nonetheless issued press releases and engaged in a media campaign to promote their new ‘Tasty Made’ burger restaurants since receiving this Letter. Not to mention, they have continued to proliferate business fillings pertaining to this name.”
DuBois, concludes his statement, “Given Chipotle’s refusal to cease interfering with our established trademark rights, we have no choice but to aggressively protect our well established mark.”
Chipotle’s response is that “we fully intend to move forward with the name Tasty Made for our burger restaurant and strongly believe that we are on solid footing in doing so.” The chain believes there “is sufficient difference between the names and logo marks so as not to cause consumer confusion, and we believe both brands can co-exist.”
Einstein Bros. Bagels is upping its profile in the breakfast market with freshly cracked egg bagel sandwiches. The new Farmhouse egg sandwich has eggs, bacon, ham, Cheddar cheese and “country pepper shmear” on a Cheesy Hash Brown bagel.
I wrote yesterday that Red Robin Gourmet Burgers and Brews’ sudden creation of the Buzz Mac ‘N’ Cheese Tavern Double burger with mac ‘n cheese likely signaled a shortfall in Q2 customer traffic.
Well, the chain announced that 1) Q2 customer traffic was down a gaudy 3.9%, causing same-store sales to be off by 3.2%; and 2) CEO Steve Carley had suddenly retired. Effective yesterday. Denny Marie Post, the one-time CMO who was elevated to president in February as the company’s performance slid, was named to succeed Carley as CEO. More on Tuesday after Red Robin’s analyst call.