Sweetwater Brewing Co. Teams Up with Waterkeeper Alliance

Staff Writer
That means the return of the Waterkeeper Hefeweizen Ale

Photo Sasabune Omakase Modified: Flickr/erin/CC 4.0

Once again, Atlanta's Sweetwater Brewing Co. is teaming up with the Waterkeeper Alliance to conserve the Earth's most precious resource. 

Starting July 4th, Sweetwater's newest campaign will encourage drinkers to buy the Waterkeeper Hefeweizen Ale, first brewed back in 2011, as well as donate to the Waterkeeper Alliance. According to a release: 

“Many folks don’t realize that in addition to serving as a source for swimming, drinking and fishing in local communities, fresh waterways – Chattahoochee River in particular – account for a main ingredient making up 90 percent of our beer,” said SweetWater Founder and Big Kahuna Freddy Bensch. “Keeping our water clean is a cause that affects our entire community, so dedicating a beer and a campaign to give back to this effort was a no brainer for us.” ... 

SweetWater founded the “Save Our Water” program in 2006 with its local Chattahoochee Riverkeeper in Atlanta, and efforts grew larger as the brewery did. Since the inception of the program nearly seven years ago, SweetWater has raised more than $550,000 for the cause, with $100,000 raised in 2012 alone. Today, the “Save Our Water” campaign supports 35 Waterkeeper members in Southeastern cities where they distribute beer including Georgia, Florida, Alabama, Tennessee, North Carolina and South Carolina.

 

“Waterkeeper Alliance is excited to partner with SweetWater for the ‘Save Our Water’ campaign,” said Pete Nichols, National Director of the Waterkeeper® Alliance. “It’s always refreshing to see the business community step up in the protection of clean water and we’re grateful for their support.”

The campaign will run through Labor Day, but you can find the Sweetwater Waterkeeper Hefeweizen in stores and on tap now. 

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