TrendSource, Inc. teams up with United States-based restaurant chain, Sizzler to launch unique market research program.
San Diego, CA (RestaurantNews.com) TrendSource Inc., a leading market research and consulting firm, announced a strategic engagement with Sizzler to improve employee engagement and effectively increase customer loyalty through a unique integrated solution that will merge mystery shopping and guest satisfaction survey results into one insights platform.
Forbes Collins, Vice President of Operations at Sizzler USA, said, “Selecting TrendSource allowed us to add on a monthly mystery shopping program to complement our voice of the guest program without significantly increasing our budget. Adding on a mystery shopping program has provided us with a tactical look into our store operations. We will be able to utilize the data to improve our key performance indicators (KPI’s), which will result in a consistent, high-quality experience for all of our guests.”
Mystery Shopping and Voice of the Guest Surveys are two very unique research data streams that serve different purposes. Mystery shopping is intended to measure restaurant-level performance to operational standards. Assuming that these operational standards are aligned with the needs and desires the restaurant’s guests, Voice of the Guest surveying provides validation that the tactical actions performed each day by the restaurants are creating loyal customers and return guests. When these data streams are separate and not acted on in conjunction, only part of the story is revealed. The integration of these data sets allows an organization to truly leverage the insights available from these customer experience measurement programs.
“Executing mystery shop programs is critical to validate and measure operational procedures to ensure a consistent guest experience,” said Jim Caltrider, CEO and President at TrendSource. “By combining mystery shop data and voice of the guest survey results onto one integrated reporting platform, we are able to validate if customers are giving our clients credit for their success in operational execution through voice of the guest scores.”
Click here to learn more about TrendSource’s integrated market research solutions.
From U.S.D.A. Choice steaks cut fresh in-house every day, to fresh salads, soups and baked goods – all created from scratch in real kitchens – Sizzler is where America comes for great food and value. With a system-wide remodeling program underway, Sizzler is the Innovator of the new “Family Casual” segment. Guests order and pay in line, enjoying Sizzler’s signature salad bar and fresh baked breads until their meals are delivered by servers who refill beverages, clear tableware and tend to other needs.
TrendSource provides business intelligence, customer experience insight, compliance solutions, and other market research and data analysis programs that deliver measurable ROI. With twenty-five years of experience, TrendSource’s customized solutions deliver high-quality Customer Experience Management Programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and deliver actionable solutions through enhanced reporting and analysis.
TrendSource has the unique distinction as a market research organization that is an ISO 9001:2013 certified company.
For more information about TrendSource, email: TrustedInsight@trendsource.com.