Shaping the Way America Eats: ICE Alum Einav Gefen

From blog.ice.edu, by Institute of Culinary Education
Shaping the Way America Eats: ICE Alum Einav Gefen

By Carly DeFilippo 

When you think of the responsibilities of a “chef,” do you imagine creating products that will be sold in thousands of stores? Shaping the trends that will impact the way America eats? Presenting a TED talk on the state of home cooking? All these grand goals may seem out of reach, but for ICE alum Einav Gefen, it’s just another day at work as the Corporate Chef of Unilever. 

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Are there any professional accomplishments of which you are particularly proud?
First and foremost, it is amazing to see former students of mine do well in the industry. It is also fun to see products I helped develop on supermarket shelves. In my current work with Knorr, I am now the face of the brand in a TV commercial and YouTube video recipes. I also recently visited the White House for a meeting with Chef Sam Kass! The professional accomplishment I am most proud of, however, is the TED talk I presented in September 2014—a huge accomplishment for me and an opportunity to talk about my personal goals and contributions to the industry.

Where would you like to see yourself in the future?
In the future, I would like to continue making a difference. We live in a time of change and sometimes uncertainty. If I can, through my role—or any role—help people eat better, cook a little more (so they can own the kitchen again) and never go hungry, I will be the happiest person alive. There is so much more we can do to make this happen.

Read more to learn about Einav's path from ICE student to national culinary leader.