Rita’s Italian Ice Continues to Expand Brand Out West
Las Vegas, NV (RestaurantNews.com) Rita’s Italian Ice continues to expand across the western U.S. by selling 15 new retail locations across Nevada. Amiracle Empire, LLC., has been named as the area developer for Churchill, Clark, Elko, Esmeralda, Eureka, Humboldt, Lander, Lincoln, Mineral, Nye, Pershing, and White Pine counties, while being previously named this year as the area developers for Ventura County in California. Amiracle Empire is run by husband and wife team, Humza Chowdhry and Qurat (Annie) Naqvi.
Chowdhry and Naqvi reside in San Jose, California with their young daughter Amira, who inspired the naming of Amiracle Empire. In 2015, while visiting their local Rita’s, the couple noticed a flyer on the door encouraging anyone interested in franchising to inquire within. Chowdhry and Naqvi were immediately intrigued.
Chowdhry and Naqvi each genuinely loved the product and, upon learning more about the business model, the couple was ready to commit. Despite having purchased their home 10 months earlier, the two decided to turn their direction of investment into being part of the #1 Italian Ice concept in the world, Rita’s. Today, Chowdhry and Naqvi have opened their first Rita’s location and obtained the exclusive rights to open 11 additional locations throughout San Jose. They were eager to take the next step and so have taken on the role of area developers for Nevada.
“Working with Rita’s has been a treat,” says Naqvi. “Rita’s is such a fun and dynamic brand. Corporate is not afraid to try new things, try new flavors and they really listen to our ideas. There’s a culture and following of the brand and we cannot wait to bring that out west.”
Rita’s Italian Ice was started in Pennsylvania in 1984 and has since spread across the U.S., delighting customers with delicious frozen treats. The Rita’s brand has a mass following and Chowdhry and Naqvi are eager to bring the joy of Rita’s to Nevada. For those interested in franchising opportunities in Las Vegas, please go to www.ownaritas.com.
About Rita’s Italian Ice
The popular chain offers many delicious frozen treats that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati, blended Misto® Shake and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping. Other menu items include Milkshakes, Frozen Drinks, Sundaes, Frozen Custard Cakes and Custard Cookie Sandwiches. Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with its freshly made, delicious treats in a fun-filled atmosphere, and over thirty years later, it is still spreading “Ice, Custard, Happiness!” For more information about Rita’s Italian Ice visit http://www.ritasice.com.
About Rita’s Franchise Company
Ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category, Rita’s Franchise Company is the largest Italian Ice concept in the world with more than 600 stores in the U.S. The company is aggressively expanding internationally with operating locations in the Philippines, Canada and the Middle East. Rita’s, headquartered in Trevose, Pa., was also named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list. For more information about Rita’s franchise opportunities, please call 1-800- 677-7482 or visit: http://www.ownaritas.com.
Ritas Italian Ice