When chef David Chang first tried the Impossible Burger, he exclaimed on his Instagram account, “Today I tasted the future and it was vegan …. I can’t really comprehend its impact quite yet … but I think it might change the whole game.”
Oh hello @impossible_foods Impossible Burger! Chef @davidchang said he "tasted the future and the future is vegan." And so today the debut of The Nishi Style Impossible Burger with pickles, lettuce and special sauce on a vegan bun! Sooooo good! $12. Get down here to @momolongplay where literally everyone in the restaurant is eating one and taste the future. You might have to wait on line but it's worth it. You will not miss the meat! #vegan #whatveganseat #vegansofig #veganfoodshare #vegannyc #veganinny #veganinnyc #newyorkvegan #impossibleburger #nomeat #govegan #veganburger #meatless #meatlessburger #nationalburgerday #crueltyfree
A photo posted by Lisa | Vegan❤️ | NYC | LI (@lisasprojectvegan) on Jul 28, 2016 at 9:42am PDT
Chang started serving the new “bloody” vegan burger last week at his Manhattan-based restaurant Momofuku Nishi, and on the day of its debut, people lined up an hour before the restaurant opened. The Internet has been full of praise since then—vegans cry tears of joy, while meat-eaters can’t believe that the burger isn’t made from cows.
A photo posted by Lorelei Plotczyk (@lplotcz) on Jul 30, 2016 at 8:43am PDT
People are losing their minds over this burger. One enthusiastic taster proclaimed, “As a meat eater, I could not tell the difference between this crazy fake meat and real meat. And it was really good.”
Silicon Valley company Impossible Foods began developing the revolutionary burger in 2011. The idea was that a miraculous molecule called heme, which catalyzes the flavors in meat, can be used to make a “bloody” plant-based burger without any cruelty or harm to the environment, because heme can also be derived from certain plants. Huzzah!
Momofuku Nishi opens at noon, so get there early, before the limited supply of burgers runs out. And be sure to order the burger vegan.
Had the honor of trying the @impossible_foods impossible burger @momolongplay today-and it was mind blowing all vegan burger that has the same mouth feel as a real burger but so much better for you and the environment #nycevegan #nyceats #vegan #vegannyc #whatveganseat #vegansofig #vegansofinstagram #veganfoodshare
A photo posted by New York City Eats: Vegan (@nycevegan) on Jul 28, 2016 at 6:41pm PDT
The Impossible Burger is set to become a regular menu item at select restaurants in San Francisco and Los Angeles later this year. Not in either of these cities? That’s what airplanes are for. See you soon!
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