According to a press release from Travel Oregon, a partnership will be forming with the Oregon Wine Board and Alaska Airlines to allow Oregon visitors to bring part of the wine country home with them for free.
From September 10 to November 20, the Oregon Wines Fly Free program will allow domestic Alaska Airlines flyers to check up to one case of Oregon wine on their return flight out of Portland, Eugene, Medford, and Redmond. The offer is also good for those flying out of Walla Walla, Wash.
Passengers can also receive complementary tastings at any of more than 10 participating Oregon wineries if they show their boarding passes within one week of arrival in Oregon.
According to Todd Davidson, Travel Oregon CEO, a recent study showed that at least 43 percent of Oregon visitors are more likely to purchase Oregon products after visiting than before their trip.
“Partnering with Alaska Airlines and Travel Oregon to help visitors to Oregon experience the beauty and bounty of our amazing wine country, is a no brainer,” said Tom Danowski, executive director of Oregon Wine Board.
Alaska Airlines has similar programs in place with other wine regions but Oregon is the first to apply the deal to the whole state.