Fan voting was so close, brand will also add runner-up Blueberry Cheesecake to line of Gold Standard 100% Whey flavors
DOWNERS GROVE, Ill., May 5, 2016 /PRNewswire/ -- Optimum Nutrition (ON), a global leader in sports nutrition and makers of Gold Standard 100% Whey™ protein, today announced that Chocolate-Dipped Banana is the winner of its "Lead the Whey" flavor contest, which took place in the fall of 2015. The contest featured three flavors – Chocolate-Dipped Banana, Mango, and Blueberry Cheesecake – vying to become the newest permanent addition to the impressive array of flavors already offered by one of the world's leading whey protein brands. The fan voting results were so close, ON will also release the second most popular flavor – Blueberry Cheesecake. ON fan votes online and product purchase at GNC stores nationwide determined the contest's outcome.
"Great taste is a signature of our ON Gold Standard Whey product – and our fans could experience that commitment with every flavor in our Lead the Whey contest," said Saverio Spontella, director of North America marketing for Optimum Nutrition. "We love to get feedback directly from fans of the product, and deliver exactly what they want. Their excitement for our Chocolate-Dipped Banana and Blueberry Cheesecake was big enough for us to bring both of these flavors to market."
Gold Standard 100% Whey™ delivers 24 grams of high-quality protein, primarily from whey protein isolates – the purest form of whey protein. The product is formulated to mix easily and dissolve quickly in water, milk or milk alternatives like soy or almond milk. The addition of Chocolate-Dipped Banana and Blueberry Cheesecake to the Gold Standard 100% Whey™ line brings the total available roster of flavors to 24.
2015 marked the second annual Optimum Nutrition "Lead the Whey" contest. In 2014, the contest marked the addition of Salted Caramel and Key Lime Pie to the ON Gold Standard 100% Whey flavor collection.
Optimum Nutrition Gold Standard 100% Whey™ in Chocolate-Dipped Banana and Blueberry Cheesecake flavors is now available online at GNC and in GNC stores. For more information on Gold Standard 100% Whey™ and other ON products, please visit www.optimumnutrition.com.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and demands of a dynamic market with innovative products. With state-of-the-art production facilities in three states, ON is one of the only sports nutrition companies to manufacture items in every product category, including protein powders, ready-to-drink shakes, energy products, multi-vitamins and other items that help to support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein powders. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most on-line retailers. ON products are also distributed in 70 countries around the world.
SOURCE Optimum Nutrition