Olive Garden Launches Last-Ditch Menu Re-Vamp
Olive Garden Introduces more lunch items and pasta customization program in an attempt to turn around faltering sales
Mama Mia! In an attempt to turn the nation’s largest Italian restaurant chain’s faltering revenues around, Olive Garden is introducing a whole new menu, offering pasta customization, lighter lunch options, and small plates, according to National Restaurant News.
A new menu section named “Cucina Mia” will let patrons mix and match pastas and sauces for their own creation for $9.99, and add a choice of three different types of meatballs. Olive Garden is also dipping into the small-plate craze by adding the Parmesan Olive Fritta — a blend of Italian cheese and olives fried into a bite-sized pizza form. Known for its creamy sauces and cheesy pastas, Olive Garden is also trying to help diners cut back with an extended lighter fare menu for lower-calorie options.
The new menu adds a total of 20 new items to the Italian chain’s repertoire, but will it be enough? According to Yahoo Finance, Olive Garden isn’t the only fast-casual chain in trouble, as Americans nationwide are losing interest in places like Applebee’s and Friday’s, where customer interest across the board has declined over the past decade.
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