PepsiCo is adding a new and unusual product to its line of sodas and snack foods: smartphones. You heard that right; one of the world’s most popular soda brands is now launching a smartphone. PepsiCo, in conjunction with Android is releasing the phone in China in the coming months, lending its name and logo to the phones, but not actually contributing to the manufacturing process.
"Pepsi has always moved at the speed of culture, and today technology is a key cultural pillar at the heart of consumer interaction," a Pepsi representative told ABC News. "Pepsi has no plans to get into the mobile phone manufacturing business, but we are committed to engaging with consumers in innovative ways to grow our brand.”
A company representative also explained to Reuters that PepsiCo would be working with an unnamed licensing partner and that the phones will be "similar to recent globally licensed Pepsi products which include apparel and accessories.”
The first phone will be called the Pepsi P1 and could be released in Beijing as early as October 20, according to Mobipicker. The phone specs include a 5.5-inch 1080p display, 16GB internal storage, a 13-megapixel camera, and will be running on Android 5.1 OS. According to the leak, the price will be CNY 1,299 (approx. $205 USD).