A new photography campaign for McDonald’s Japan is all about McDonald’s Fries, or the “McFry Potato,” as it is called in Japan. It challenges customers to take creative “fry” photos using a special app that adds a McDonald’s Fries carton into the frame, reports Rocket News 24.
The “fries” can be anything that even vaguely reminds you of McDonald’s Fries, from a bunch of yellow umbrellas to the blonde hair of an anime character. Once you have the red packaging perfectly lined up, you can snap the photo, add a filter, and share the image on Twitter with a hashtag that translates to #potetori.
Potetori translates to “potato-taking,” playing on the word tori (to take), which can mean taking an item, such as a French fry, or taking a photograph.
At stake in this fry-snapping madness is a chance to win a special “Gold McFry Potato.” Little exact details are known, and we are only left with an illustration, but perhaps the mystery makes customers want the prize even more.
Check out our guide on making McDonald’s Fries at home.