Krispy Kreme UK
Is this the future of Krispy Kreme stores?
New Krispy Kreme stores that have opened up in U.K. malls have taken to the brand’s iconic green-and-white-polka-dotted doughnut boxes for inspiration. The storefronts are made to look like giant doughnut boxes, with its freshly made doughnuts lit up and on display, front and center, details Brand Eating.
Though there aren’t any giant doughnuts to match, and the design doesn’t allow for the theater of watching the doughnuts being fried and glazed on a conveyer belt, we can imagine that seeing a giant doughnut box would be appealing to people walking by.
Krispy Kreme is doing some interesting and exciting things with its doughnut offerings in the United States and beyond. Check out our stories on fruit-inspired doughnuts in Japan, doughnuts inspired by classic American desserts in Australia, and summertime treats in doughnut form in the United States.
Don’t have a Krispy Kreme near you? Check out our recipe for making Krispy Kreme doughnuts at home.