Starbucks Creates Mini-Documentary for First Brand Campaign

Starbucks has launched its first-ever brand campaign, following the course of a day in Starbucks in cities all over the world
Starbucks Creates Mini-Documentary for First-Ever Brand Campaign

YouTube

Starbucks Creates Mini-Documentary for First-Ever Brand Campaign

Starbucks has launched its first-ever global brand campaign in the form of a short documentary called “Meet Me at Starbucks.” The video features Starbucks locations in cities all over the world, filmed over a single day in 28 countries.

The film captures moments in a day in the life of Starbucks and showcases the brand, from coffee pit stop to meeting place, as a part of each local community. In Denver, bikers use different Starbucks as the starting point for each route.

In Honolulu, a deaf woman describes the day her life changed, after feeling so left out amongst hearing friends, when she discovered a deaf community meeting at a local Starbucks.

New York, Mumbai, Mexico City, Istanbul, and Taipei are among the cities highlighted, using a total of 39 local filmmakers, 10 photographers, and one director, who together produced 220 hours of footage in a day.

The full documentary is available on YouTube and includes an interactive element in which viewers can choose to watch smaller clips on a few of the subjects, and then resume watching the original video. Watch a trailer for "Meet Me at Starbucks" below, and the full documentary on YouTube.

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