As part of its “Never Before Seen” Campaign, Sony Action Cam enlisted Deuki Hong — an alum of both the kitchens of Jean-Georges Vongerichten and David Chang — to give viewers a look into the life of “The Cook,” launching Monday, April 13.
The short film is one in a series of 30 creative short films which will debut weekly through the month of September.
“The Cook”, a collaboration between Sony, New York’s Stinkdigital, Tokyo’s Mori Inc. and Dentsu, follows the chef’s point of view through Chinatown in New York City, into Kang Ho Dong Baekjeong, the chef’s Korean cuisine restaurant.
Sony’s Action Cam gives you an extreme close-up of each time the chef chops, boils, purees, mixes, fries, and plates each dish.
Each kitchen utensil is rigged to the camera and is presented like one of the chef’s instruments; in fact, the film is scored by an orchestra.
A waterproof case proved invaluable to the team, especially when half-submerging the camera in boiling oil.