Food network personality and Charm City Cakes proprietor Duff Goldman will launch a “food and cooking brand and channel on YouTube with Collective Digital Studio (CDS),” a self-described “next-generation media company focused on empowering creators, growing brands and building audiences,” reports Variety. Goldman is currently featured in Duff Till Dawn and hosts the Kids Baking Championship, both on Food Network. His signature show, Ace of Cakes, concluded after ten seasons.
Goldman’s channel is currently slated to have three weekly shows, including one dedicated to signature cakes made for YouTube celebrities. Other content to be divided within the brand will reportedly include a series of “how-to videos, pranks, and baking fails.”
Currently, CDS produces shows for popular YouTube channels like Epic Meal Time and The Annoying Orange.
“Food is huge on YouTube, and there’s such opportunity for a personality like Duff, who already has a strong following and has built his brand on innovation, to create new and interesting programming,” CDS president Dan Weinstein said in a statement. “We are creating content specific for this world… YouTube is a very personality-driven site, and we are striving to keep that ethic.”