Wendy’s Launches #Share4Adoption Campaign to Help Children in Foster Care

Company to donate $5 for each social post, up to $500,000
Wendy’s cup


Customers participate by completing the heart on the cup with their hand and posting on social media with the hashtag #Share4Adoption. 

Wendy’s has brought back its #Share4Adoption campaign, which raises money and awareness to help foster children find families.

The fast food chain is serving drinks in specially designed cups featuring a hand making half of a heart. For every customer who completes the heart with his or her hand and posts the photo on social media with the hashtag #Share4Adoption, a $5 donation will be made to the Dave Thomas Foundation for Adoption, up to a total of $500,000, according to a release.

Liliana Esposito, Wendy’s chief communications officer and trustee of the Dave Thomas Foundation for Adoption, says, “Our #Share4Adoption campaign makes it incredibly easy to raise awareness for these children, which will ultimately help them get adopted. We are honored to serve the cause our founder was so passionate about and encourage everyone to join us in making hearts whole.”

Wendy’s founder Dave Thomas, a child of adoption himself, created the Dave Thomas Foundation for Adoption in 1992.

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