Blue Bell Creameries — the Texas-based ice cream company that is only now gearing up for production after recovering from a major listeria scandal that lead to three deaths and the subsequent recall of its entire product line — has received a major investment from Sid Bass, a local billionaire and philanthropist.
“We are pleased Sid Bass has made a significant investment with our company,” announced Blue Bell CEO Paul Kruse. “The additional capital will ensure the successful return of our ice cream to the market and our loyal customers.”
Bass, who comes from a family of oil tycoons, continues to operate the oil company Bass Operating with his family, and has an estimated net worth of $1.66 billion.
“We are excited to be a part of the Blue Bell brand and family,” Bass said in a statement. “Blue Bell is the quality leader in the ice cream industry. We believe quality is the principle [sic] attribute that ensures the success, growth, and longevity of a business.”