UPDATE, Oct. 23 at 2:45 p.m.: Promotion In Motion, makers of Welch’s Fruit Snacks, contacted The Daily Meal about this lawsuit and said, "It is a fact that fruit, whether in the form of juices or more recently purees, has always been the first ingredient in Welch’s Fruit Snacks. Our labeling is truthful and gives consumers the information they need to make informed decisions. For nearly 15 years, we have been proud to bring consumers snacks made with the highest quality ingredients, that consistently meet and even exceed quality standards and FDA regulations. The legal complaint against Welch’s Fruit Snacks is false and misleading, and we will defend the brand with the facts and record behind us."
Someone is filing a lawsuit against Welch’s, saying that Welch’s Fruit Snacks do not contain enough natural fruit flavors.
Two mothers in New York City and California filed the suit in Brooklyn Federal Court, alleging that the fruit snacks are made up of 40 percent sugar.
“On the ingredients list, which lists ingredients in descending order of predominance by weight, fruit purees come long after all of these unhealthful and non-nutritious ingredients, like corn syrup, sugar, and modified cornstarch,” the suit alleges.
The suit is seeking unspecified damages for deceptive marketing. The packaging says that the snacks are made with real fruit. Though the first ingredient in the snack is fruit puree, the next three ingredients are corn syrup, sugar, and modified cornstarch. There are also 12 grams of sugar in a 2.25-ounce bag.
Welch’s are one of many companies to be sued for deceptive marketing. Recently, Blue Diamond and Silk were sued for their almond milk advertisements. Consumers were under the impression that the milk was mostly made up of almonds, though almonds only made up two percent of the products.