Lay’s takes to tastes from international cuisines as inspiration for its newest flavors.
Its “Passport to Flavor” program not only invites consumers to try “new global flavors,” but gives them the opportunity to win trips and other travel-related prizes.
The flavors are Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala.
Brazilian Picanha is meant to capture the flavor of Picanha, “the finest cut of Brazilian steak,” skewer-grilled with coarse salt and served with chimichurri sauce.
The Greek Tzatziki chips are inspired by the classic Mediterranean sauce, which is made with yogurt, dill, garlic, and other unique spices.
The new flavors will be available at retailers nationwide beginning July 25.
Specially marked Lay’s products will have special codes, which consumers can enter online at www.Lays.com for a chance to win special prizes.
Check out our roundup of the healthiest and unhealthiest potato chips.