Dunkin’ Donuts is testing several new menu items in select markets. A new “hit” menu item could be key to helping the company drive sales, especially given a “year of sluggish sales,” a 0.8 percent decline in sales in the fourth quarter, and a one percent drop year over year in restaurant traffic, reports The Street.
The chain has taken cult favorite chicken and waffles and made it its own. The Dunkin’ Donuts’ Chicken and Waffle Sandwich features two Belgian waffles, maple butter, and breaded chicken. It is being tested in Tampa and Gainesville, Florida.
Along the same lines, the brand is testing a Belgian Waffle Breakfast Sandwich, which has bacon, egg, and American cheese, sandwiched between two Belgian waffles with maple butter. Participating restaurants in Cleveland and Youngstown, Ohio; Tampa and Gainesville, Florida; and Providence, Rhode Island, are testing the sandwich.
Dunkin’ Donuts is also testing cold brew coffee at participating locations in Springfield, Massachusetts; and Portland and Bangor, Maine. It is made in small batches every day.