Chick-fil-A’s rewards program is so exclusive, you need an invitation.
Its A-List VIP program was created “to honor our best and most loyal customers.”
“Chick-fil-A’s A-list program began as a local restaurant initiative in 2013 and is currently offered in more than 1,100 Chick-fil-A restaurants nationwide,” said spokesman Mark Baldwin. “Customers are invited by franchisees to register which, in turn, allows the local restaurant team to get to know the customer better.”
A-List members enjoy free food awards, earned through purchases using the app at the specific franchise which granted them membership, “Just Because Offers,” insider content through a monthly A-List publication, and exclusive experiences.
A-List member Brittany Breen tells CNBC, “It's like a local coffee place that knows how you like your coffee. It's more of a personalized experience.”
Breen attended an event in which she and a guest were treated to a free dinner and a private tour of the kitchen. “I was actually really surprised with how fresh everything is,” she said. “When you think of fast food, you think it's made fast, but they really put a lot of care and consideration into their ingredients.”
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