Belvedere Vodka To Collaborate With Renowned Florist At Milan Design Week
Every year at Milan Design Week, creators in the industry have a chance to showcase the latest innovations in furniture and design around the world. This year, Belvedere Vodka has teamed up with renowned floral designer Thierry Boutemy to create an art installation inspired by the luxury vodka company's ingredients.
Boutemy, whose work was featured in Sofia Coppola's 2006 film Marie Antoinette, will use the raw materials used to make Belvedere Vodka to help the brand celebrate its commitment to natural ingredients and simple cocktails, according to the press release. The florist will pull inspiration from nature and from Belvedere Vodka's spring/summer Spritz cocktail collection, using Polish Dankowskie rye, fresh herbs, citrus, and cucumber in the installation.
In a statement, Boutemy said he tries to tell a story with his floral work and make "beautiful poetry."
"I always go back to the raw naturalness of things, and evoke emotions in my work that are rooted in minimalism. Often you only need a few ingredients to create poetry, much like Belvedere Vodka," he said. "It's a pure spirit that doesn't need additives to taste better or have character — it is exceptional in its simplicity."