Scottish whisky distillery Balvenie has teamed up with Anthony Bourdain for a “multifaceted collaboration that will bring attention to some of America’s finest craftspeople,” Balvenie announced in a press release.
The partnership will include Raw Craft, a series of short films hosted by Bourdain, featuring makers around the country; the selection of two Fellows for the American Craft Council Rare Craft Fellowship Awards, with Bourdain as lead juror; and curating The Balvenie 2015 Rare Craft collection.
As part of the partnership, The Balvenie will begin a multi-city tour beginning in the fall, featuring live demonstrations, tutorials, and whisky tastings.
“For me, there is deep satisfaction in seeing people, with a particular skill set and a real passion, produce a beautiful thing, which is why I’m excited to be a part of these programs in partnership with The Balvenie,” announced Bourdain. “There is no doubt for me, that if you can have it, you want the stuff where people have taken their time, paid attention to and personally care about how it was created. It is very important to me that these kinds of crafts continue into the future and we value artisans who make the decision to choose quality over quantity.”