YouTube co-founder Steve Chen and former lead engineer Vijay Karunamurthy have created an app that brings cooking shows to a whole new level. The ‘Nom’ app and website allows professional and novice chefs to share their experiences in the kitchen in an interactive way.
The app has already received $4.7 million in funding and endorsements by “Gangnam Style” singer Psy and actor Jared Leto, reports Grubstreet. Industry notables such as chef-owner Corey Lee of Benu, Boston pastry chef Joanne Chang, and Michael Tusk of Quince already have channels. Ivan Orkin instructs viewers on how to maximize the flavor of their ramen on his channel.
Chen says, “We're seeing people use Nom for coffee tastings, cooking demos, and live coverage of pop-up experiences.” Viewers are able to send photos, GIFs, and videos straight to the hosts of the video for an interactive experience.
Despite initial support and positive reception, Nom is still far from becoming the next YouTube. Chen says, “getting good press is one thing. But we’re only going to see big numbers if we can sustain the interest we are seeing now.”