Frito-Lay Goes Gourmet and More News
In today's Media Mix, Anthony Bourdain gets a Facebook, plus a mother serves a PCP sandwich
The Daily Meal brings you the biggest news from the food world.
Frito Lay's 1 Percent Move: A new marketing strategy asks that the brand create gourmet snacks for the rich, and other snacks for their "value customers." [NY Times]
Anthony Bourdain Gets Social: The host of No Reservations not only jumped to CNN, but he also go on Facebook. And yes, "it's really me," he says. [Facebook/Anthony Bourdain]
Bad Parenting: A mother is accused of giving her daughter a sandwich sprinkled with PCP. [HuffPo]
Food Truck Lingo: With the proliferation of food trucks, the lingo is becoming more difficult to remember. Here's a quick guide. [NPR]