Maker's Mark's Mistake Sent Jim Beam's Sales Soaring

That little lowering-alcohol-content snafu actually helped Maker's Mark's parent company


Remember that little problem Maker's Mark had when the distillery said it would lower the alcohol content on its signature bourbon — and then reversed its tune? Yeah, Jim Beam is laughing all the way to the bank becuase of it. 

Reuters reports that sales of Maker's Mark jumped 44 percent after the initial announcement, presumably because fans stocked up on the original Maker's Mark. And it could be why Beam's net income rose for 2012; says Reuters: "Beam on Thursday said net income rose to $114.5 million, or 71 cents per share, in the first quarter, from $79.1 million, or 49 cents per share, a year earlier." Those are some big dollar signs, but the company acknowledged that that kind of growth from Maker's Mark was likely unsustainable in the long run. 

Overall, Jim Beam's sales rose 8 percent to $577.7 million, as the increase of Maker's Mark's sales offset some weaker sales of Sauza Tequila, Courvoisier cognac, and Kilbeggan Irish whiskey.


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0
3.107145
Ratings112


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
Feed Me Wine With Keith Beavers: Opening and Pouring

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human