FREE Legendary Iced Tea® on National Iced Tea Day, Another Legendary Road Trip and a chance to win FREE tea for a year kicks off summer of thirst-quenching offers at Bojangles’
Charlotte, NC (RestaurantNews.com) (NASDAQ: BOJA) – No matter the time of day, there’s nothing more refreshing than Bojangles’ Legendary Iced Tea®. It’s a Southern thing; a way of life. Something others buzz a lot about, but could never duplicate. That crisp, unique flavor that is Bojangles’ Legendary Iced Tea® is a custom blend steeped in small batches the old-fashioned way to give Bojangles’ fans the very best iced tea in the South, every single time.
As purveyors of the finest iced tea in the South, Bojangles’ has declared this The Summer of Tea! On Friday, June 10 (National Iced Tea Day) Bojangles’ will offer a cup of free Legendary Iced Tea® with any purchase at participating restaurants. Participation and size may vary by restaurant, one cup per customer, per purchase, while supplies last.
After this one day celebration, Bojangles’ will then offer their signature tea for just $1 (excluding tax), Saturday, June 11 through Monday, September 5. Cup size and participation may vary by restaurant and tea will be available while supplies last. Whether you’re an enthusiastic Legendary Iced Tea® drinker or a Bojangles’ newcomer, the Summer of Tea is the perfect time to visit your local Bojangles’ for the most refreshing iced tea in the South.
As if we couldn’t make the Summer of Tea any sweeter, Bojangles’ is also giving away a year’s supply of its Legendary Iced Tea® to one lucky Bojangles’ E-Club member. All existing and new members who are part of Bojangles’ E-Club before midnight on Friday, June 10, are eligible for a chance to win this refreshing prize. No purchase necessary. For official rules and restrictions see http://www.bojangles.com/buzz/detail/icedtea.
Also, Bojangles’ is going on another legendary road trip; this time, to the beach! Leading Bojangles’ beach trip is their dynamic marketing duo famous (or infamous) for driving cross-country to California to deliver tea to the Carolina Panthers before the big game earlier this year. Colby and Cliff will be making a run to the Carolina coast in the Legendary Teamobile on National Iced Tea Day, delighting parched beachgoers in Wilmington, N.C., and Myrtle Beach, S.C., with Legendary Iced Tea® and plenty of beach swag featuring the company’s new Legendary Iced Tea® logo.
“We are constantly reminded by our fans how much they love our Legendary Iced Tea,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “With tea this good, we had to declare this as the Summer of Tea at Bojangles’. We’re kicking the summer off right with free tea and an epic road trip to the beach. This summer, we’re reminding customers that wherever you go, you should take our Legendary Iced Tea with you!”
All of their exploits will be featured on Bojangles’ Twitter (@Bojangles1977) and Instagram (@Bojangles_1977). Don’t forget to show us how you’re enjoying our Legendary Iced Tea this summer by using #SummerOfTea on social media.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At March 27, 2016, Bojangles’ had 671 system-wide restaurants, of which 288 were company-operated and 383 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.
This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.
Brian K. Little
Bojangles’ PR/Media Relations
Bojangles’ PR/Media Relations