Louis Vuitton Wine? Yep, It's Happening
The French fashion house is expanding into the Chinese wine connoisseur market
Because we ladies know nothing goes better together than a glass of wine and a fashion magazine, Louis Vuitton is getting into the wine market — in China.
Want China Times reports that the Louis Vuitton wine, XLV, is now on sale in Hong Kong and in online retailers. The wines from Rhone, Champagne, and Bordeaux are named after the fifth-generation family member, Xavier-Louis Vuitton, but it's his son, Quentin-Louis Vuitton, who runs the wine operations for the French fashion name. (Although the family has made it clear that the fashion brand is separate from the wine — but we're sure it's likely to help the wine sell.)
Queintin-Louis Vuitton told consumers at the HKTDC International Wine & Spirits Fair that he has “a passion [for wine] I inherited from my father," and made several trips to Asia to understand the market and palate for wine. The wines start at $47 U.S. for a bottle, and climb upward of $300. Our minds are already spinning with other fashion house and wine collaborations: Chanel? YSL? Can we expect all French fashion giants to get in with their winemaking neighbors?