Hooters beach heritage set to shine amid one of Asia’s premier dining and entertainment resort destinations
Atlanta, GA (RestaurantNews.com) Hooters today revealed plans to open the largest international Hooters location in Pattaya, Thailand, later this year. Hooters franchisee Destination Resorts Co., Ltd., brings the 11,000 square foot, 564-seat Hooters location to Pattaya, a thriving tourist destination and one of Asia’s most popular dining and entertainment resorts. The venture is part of a 30 restaurant development agreement recently signed by Destination Resorts Co. to expand Hooters presence throughout Southeast Asia.
“Gary Murray and his talented team at Destination Resorts Co. are exemplary partners to bring this iconic Hooters to such a flagship market in the Southeast Asia region,” said Mark Whittle, senior vice president of global development, Hooters of America, LLC.
Hooters Pattaya is slated to open in early August on Beach Road, directly across from Pattaya Beach along the Gulf of Thailand. Approximately one hour from Bangkok’s Suvarnabhumi Airport, Pattaya is a lively beach town that draws visitors from around the world. The contemporary space will feature two bars, 50 high-definition televisions and two outdoor patios where guests can relax and take in the scenic views. The “Wild West” themed restaurant will allow locals and tourists to experience great fun, delicious food, world-famous chicken wings and unrivalled Hooters Girl hospitality.
“With the popularity of the Pattaya Beach area and its multicultural mix of locals, tourists and expats, we saw it as the ideal setting for one of the world’s largest Hooters,” said Gary Murray, CEO, Destination Resorts Co. “We successfully introduced the Hooters dining concept to Thailand last year with Hooters Phuket, and look forward to expanding our footprint in the second most visited city in Thailand.”
Recruitment for more than 75 local Hooters Girls from Pattaya and neighboring cities begins in April. A hiring road tour is scheduled to pass through Bangkok, Chiang Mai, Khon Kaen, Korat, Pattaya and Udon Thani in search of fun, friendly and outgoing personalities to sport the iconic Orange Shorts and represent the global Hooters brand. The future Miss Hooters International 2015, who will be crowned in June during the annual Hooters International Swimsuit Pageant in Las Vegas, will play a prominent role at the Hooters of Pattaya grand opening celebration.
Hooters is continually opening restaurants and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit http://franchising.hooters.com.
About Destination Resorts Co., Ltd.
Headquartered in Bangkok, Thailand, Destination Resorts Co., Ltd., has a passion for creating innovative resort destinations that excite our guests. CEO Gary Murray remains on the forefront of setting new standards and trends in hospitality, while remaining committed to operating in ways that are both environmentally and socially responsible. Destination Resorts Co. created some of Thailand’s most exciting destinations, including Hooters Phuket, DoubleTree Resort by Hilton Phuket – Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket and Four Points by Sheraton Bangkok Sukhumvit 15. For more information about Destination Resorts Co., visit www.destination-properties.com.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of over 416 Hooters restaurants in 42 states and 26 foreign countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters or www.Instagram.com/Hooters.