Company Kicks Off Summer with the Introduction of the California Cooler™
Irvine, CA (RestaurantNews.com) Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, is celebrating 20 years of health, juice and fun, with a summer campaign and seasonal smoothie that pays homage to the Southern California lifestyle, which is where Juice It Up! was founded in 1995. The new California Cooler™, available for a limited time, features a refreshing blend of fresh cucumber, pineapple juice, lemonade, lime sherbet and pineapple.
“For the past 20 years, Juice It Up! has continued to evolve, but has never wavered from its commitment to providing delicious, lifestyle products designed to meet the varying needs of our guests at all different levels of health,” said Frank Easterbrook, CEO of Juice It Up! “As a company that first planted its roots in Southern California, we’re excited to highlight the region’s beachy, active lifestyle and culture in our summer anniversary campaign and introduce the new California Cooler™ Summer Smoothie.”
In stores now, the California Cooler™ is featured on Juice It Up!’s menu alongside fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With the recently-introduced Smoothie Bowls, customers can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh bananas, granola and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins and minerals. For the full menu and complete nutritional information, visit www.juiceitup.com. To view Juice It Up!’s So Cal summer-themed digital short, which highlights the brand’s commitment to fueling active lifestyles with products that meet the nutritional wants and needs of guests at every level of health, visit https://youtu.be/XigwH8ZC6HE.
Easterbrook continued, “We are extremely thankful for our loyal guests, many of which have supported Juice It Up! since the beginning. Stay tuned, there’s more fun to come throughout our summer campaign!”
About Juice It Up!
Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 80 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing newly revamped restaurant designs, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!.” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! has reported consecutive month over month net sales growth for over two years and is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitupfranchise.com.
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Morgan Marketing & Public Relations