Jack’s Brewhouse Burger Joins Beer Trend

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From burgerbusiness.com, by admin
Jack’s Brewhouse Burger Joins Beer Trend

Jack in the Box today introduces its latest upscale burger LTO, called Jack’s Brewhouse Bacon Burger (below). The name alludes to a Porter Ale cheese sauce that partners with its signature 1/4-lb. beef patty, grilled onions, bacon tomato, lettuce and “creamy pub sauce” on a toasted potato bun.

This burger & brew blend closely follows Carl’s Jr.’s test of a Budweiser Brew House Bacon Cheeseburger with “Budweiser Beer Cheese” as a topping (along with bacon and caramelized onion). No doubt Red Robin Gourmet Burgers & Brews is feverishly working on a beer-infused burger for its menu. And others are sure to jump on this beer-burger trend as well.

Jack_Brewhouse.520Also worth noting is the Wall Street Journal’s report that Jack in the Box produced a virtual-reality film to promote the new burger. The film apparently is just for media members. I’m still waiting for mine.

Finally, I reported last week on a report from Cowen and Co. on incidences of value/discounting Facebook posts vs. new product/existing product menu posts. Jack is playing both those roles. In addition to today’s new product intro, it also has used Facebook to offer a “Buy One/Get One Free” deal on Buttery Jack burgers.

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Big Mac Sauce doesn’t have beer in it, or diamonds, but the desire for it exceeds understanding. McDonald’s Germany will auction off a special 750ml cartridge of Big Mac Sauce plus sauce gun. Proceeds go to Ronald McDonald House Charities. Check out the bidding at http://goo.gl/3V3KKa.

You’ll recall that a similar auction in the UK in February created a frenzy of bidding, and Australia’s offer of bottled Big Mac Sauce for $4.99 sold out in minutes.

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Summer movies bring summer-movie burgers. The unmatched Zombie Burger + Drink Lab in Des Moines, Iowa, has created the “I Ain’t Afraid of No Ghost” burger for the new “Ghostbusters” film. There’s beef in there, topped with pulled pork, pepper-Jack cheese, ghost chile-EctoCooler sauce, Flamin’ Hot Cheetos and chipotle mayo.

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