GLOBALG.A.P. Announces Adoption of greenfence Platform Technology

From www.prnewswire.com, by GLOBALG.A.P.
This move revolutionizes GLOBALG.A.P.'s ability to offer services around farm assurance and certification that will add...
GLOBALG.A.P. and greenfence (PRNewsFoto/GLOBALG.A.P.)

This move revolutionizes GLOBALG.A.P.'s ability to offer services around farm assurance and certification that will add efficiencies and value for farmers and improve transparency and data access for buyers throughout the food supply chain.

PALO ALTO, Calif., Sept. 13, 2016 /PRNewswire/ -- GLOBALG.A.P. is a global organization with a crucial objective: safe, sustainable agriculture worldwide. GLOBALG.A.P. sets voluntary standards for the certification of agricultural products around the globe–and more and more producers, suppliers and buyers are harmonizing their certification standards to match. GLOBALG.A.P. prides itself at bringing food safety and sustainability innovation to the market, as well as driving continuous improvements in Good Agriculture and Aquaculture Practices for the future of the food industry.

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GLOBALG.A.P. has chosen Silicon Valley based greenfence, the first digital platform economy to empower a fully transparent farm-to-fork eco-system for the global food and beverage industry. greenfence enables a major economic shift from the traditional supply-side value chains to demand-side economies of scale, based on the network effects where value is created in platform ecosystems of suppliers, buyers, customers, consumers, etc.

greenfence uniquely interconnects all actors within an eco-system to deliver new opportunities for value creation that are currently unavailable in today's marketplace.  From agronomic input providers, to small hold and commercial farms to multi-national purchasers (brands and retailers), greenfence will directly connect GLOBALG.A.P.'s global standards and certification services at all levels of supply and demand value chains. 

Under this partnership, GLOBALG.A.P. will leverage greenfence's platform eco-system to scale the first-ever fully integrated primary producer network with unrivalled potential to connect to and interoperate with unlimited agriculture and aquaculture stakeholders, operations and data sources. GLOBALG.A.P. plans to integrate valuable indicators collected from its network to deliver its customers critical (current and predictive) insights to reduce loss, failures and risk - and make the most profitable day-to-day decisions. GLOBALG.A.P. is confident that by adopting greenfence it will have the increased capacity to deliver greater levels of assurance for farms and their customers' organisations globally, and especially those in emerging markets.

GLOBALG.A.P. will expand its leading position in bringing a harmonized offer of farm assurance to a global community of farmers to connect them more effectively to buyers locally and internationally. Working more closely with its 140 Certification Bodies world-wide, GLOBALG.A.P. will not only provide its current excellent choices to the primary sector, but will also improve the transparency and integrity of its certification service partners through the greenfence platform.

GLOBALG.A.P. CEO Kristian Moeller comments, "The GLOBALG.A.P. -greenfence relationship demonstrates GLOBALG.A.P.'s commitment to investing in the future of farm certification, through technology-enabled services that deliver more value to the farmer.  It positions GLOBALG.A.P. as an innovative and leading partner to the food and beverage industry in providing a range of potential platform economy services for supply chains connecting to the primary sector powered by greenfence's technology."

greenfence CEO Mitch Chait comments, "GLOBALG.A.P. exemplifies the type of innovation leadership necessary to drive meaningful transforming improvements to a massive community of farming, manufacturing and retail organisations. We are delighted to share our platform and innovation resources with an organisation recognised by the world's largest food brands as a preferred certification provider for its exceptional technical expertise, its global coverage and its capacity to design and deliver services that meet current and future needs of an ever-evolving agricultural industry."

About GLOBALG.A.P.

GLOBALG.A.P. is one of the world's leading farm assurance systems that offers a clear focus on food safety paired with other significant elements of Good Agricultural Practices, a transparent and robust integrity system equipped with an increasing flexibility to respond to market requirements, and modular and customized solutions for certification, farm assessments, and capacity building. Today, over 160,000 primary producers are under GLOBALG.A.P. Certification in 124 countries. GLOBALG.A.P. Schemes primarily focus on product safety, environmental impact and the health, safety and welfare of workers and animals.

About greenfence

greenfence is the world's first free platform economy eco-system developed to serve the global food industry and optimise trust throughout supply chains, from farm to fork.  greenfence is solving the industry's problems, such as connecting the world's fragmented, end-to-end supply chain; enabling transparency across the supply chain providing access to global resources; tracing transactions, money and products; and eliminating data fragmentation, information silos by enabling intelligent interoperability.

Media Contacts                            

GLOBALG.A.P.
Claudia Meifert
T: +49 (0) 221-57993-997
Email

greenfence 
Mitchell Chait 
T: 1-800-266-1473 
Email

SOURCE GLOBALG.A.P.