The product website, which originally doubled as an award-winning editorial site before its September cuts, will be taken in by Gilt's home business, which allows customers to shop for home, gourmet, entertaining, and gift products.
"There is significant overlap between the gourmet food and home customer and this strategy will allow us to better serve the needs of the customer. We found that the Taste customer predominately shopped during peak holiday times. We'll be able to continue to meet that demand," their email said.
The site will still host gourmet sales specifically for holidays, like Memorial Day, Father's Day, and Independence Day. Layoffs are rumored, although head honcho Ruth Reichl left back in February according to this interview, when she said Gilt Taste was just about over.