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FoodNetwork.com Rolls Out Massive Redesign
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If you’ve visited FoodNetwork.com, the online home of the Food Network, within the past few years, you probably noticed something: it hadn’t changed much. Well, they’ve rolled out their first major redesign in about 5 years, and not only is it full of new features and enhanced navigation, it happens to look great.
“We’re thrilled to roll out our rebuilt sites for desktop and mobile this week,” Angela Moore, vice president of Food Network’s digital group, said via a blog post on FN Dish. “FoodNetwork.com’s new design, navigation, search and overall experience enable our audience to find the content and tools they need to make their lives — and meals! — easier, more enriched and more fun.
So what’s new? Visuals are bolder, the pages are easier to navigate, and everything is better organized. Visitors can access chefs, their recipes, shows, and exclusive digital content (like Bobby Flay Fit) much easier, and the pages are loaded with videos, recipes, and tips. The program guide has also been updated to make searching easier, and it’s also easier to share articles, photos, and videos to your social networks. They’ve also rolled out new pages with event-specific content, like the Super Bowl, and a recipe box allows you to save recipes from all across the internet and access your shopping list from the mobile app. Restaurant coverage has also been boosted, with comprehensive listings for just about every restaurant that’s been featured on the network.
"We want to be the biggest and best food property, and this redesign helps us acheive that," Bob Madden, the GM of the Digital Food Category at Food Network's parent company Scripps Networks, told us. "We're evolving beyond just recipes and television, and as we added more short-form original videos, photos, and other exclusive content we needed a home for them. Making content discovery easier was our biggest goal in this redesign, and now we can not only bring photos, videos, and recipes together, there will be a seamless transition between accessing them on your desktop, tablet, and smartphone."
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