New funding round poised to strengthen leadership positions for Fitmark, and its newly launched brand, iwon! nutrition
SAN FRANCISCO, Aug. 2, 2016 /PRNewswire/ -- Fitmark,a worldwide leader in sport, fitness and meal prep bags, is proud to announce it has closed another seven-figure round of funding, bringing the total raised to near $3M to-date. The new boost in funding will help to continue the dynamic sales growth from Fitmark and its popular meal prep bags, as well as support marketing and brand expansion of their recently launched organic, high protein snack company, iwon! nutrition.
"Another solid round of funding closed is a strong indicator that we're making the right moves with our company. We have big plans with Fitmark and iwon! nutrition that are unique and exciting, and we've been able to tell that story well. We have a few strong investors who have been involved with the company from its start and they believe in our ability to scale and grow our brands," said Mark Samuel, CEO and founder of Fitmark and iwon! nutrition. "We've proven ourselves time and time again, and we have no plans to slow down!"
Fitmark has continued to grow in every category of the meal prep bag business. With this new round of financing, the Company will make a concentrated effort in continuing to strengthen its direct-to-consumer, E-commerce sales pipeline, as it will allow the Company to carry its mission to provide the greatest customer experience of any brand in its industry. Additionally, the new financing will also allow the Company to start scaling its newest venture, i won! nutrition. Recently launched in February of this year, the new brand has already seen tremendous success with the launch of its first snack, an organic protein chip, with plans of releasing a second high protein snack later this year. Founder, Mark Samuel, believes the Company's organic protein chips are the greatest protein chips on the planet, and he has plans to build i won! nutrition into a leader in the organic and non-GMO, high protein snacks category.
About Fitmark: Fitmark has a singular goal: to fill the void that exists between high performance athletes and their bags. Whether at the gym, at work or on the go, our exclusive global bag brand fills this void by bringing quality and function to your fitness lifestyle. With a Fitmark bag, you've joined an elite group of athletes who lives in the place where function and fitness intersect. Our mission is your mission: looking great, feeling vibrant, and fulfilling your highest potential. We create high-quality, functional sport and meal prep bags for fitness enthusiasts. That's our passion, our sole purpose. We don't make shoes or shirts. We don't sell hats or supplements. We craft bags. Exclusive bags that seamlessly integrate form and function to reflect your lifestyle and your passions.
Started by lifelong fitness enthusiast, CEO Mark A. Samuel had seen one too many of his gym-mates walking around with shapeless, simple, and uninspired bags. He knew these same intense, stylish, and successful people don't settle. So why were they settling for a bag?
In 2011, Mark put his extensive entrepreneurial experience to work and created Fitmark. Like a fine suit, Fitmark is an instant expression of who you are and what you believe. We're available in more than 25 countries and growing strong. For more information visit:www.fitmarkbags.com. Find Fitmark on Twitter, Facebook and Instagram.
About i won! nutrition:
i won! nutrition is filling the void in the snack food marketplace where great tasting, non-GMO, organic, high protein snacks simply don't exist. As more people start paying closer attention to the food they are eating and where it comes from, i won! is already way ahead of them. We use non-GMO ingredients because we want consumers to know that our natural foods haven't been altered in any way. We choose only organic ingredients because they're cleaner, they're healthier and they make us feel good. Health conscious consumers as well as fitness enthusiasts and parents want high protein products that taste good for themselves and for their families. We're here to deliver. i won! nutrition holds its ingredients to the highest standards and developed i won! protein chips as the first product in a future line of great snacks. For more information visit: http://iwonnutrition.com/
NRPR Group – for Fitmark
Founder and CEO
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