Facebook users will soon be able to make restaurant reservations via OpenTable directly through their Facebook app. The mobile feature, which will launch later this week, is intended to make it easier for people to book tables without leaving the Facebook app.
With more than 20,000 OpenTable customers in North America and more than 800 million people who use the Facebook mobile app per month, it is likely that a sizeable number of people will make use of this new OpenTable-integrated Facebook feature, which can be found on the Facebook pages of restaurants that use the OpenTable reservation system.
Note that Facebook’s OpenTable feature is available to mobile users in North America, and non-OpenTable members can still book tables without signing up for OpenTable.
This Facebook-OpenTable partnership is part of Facebook’s efforts to improve the mobile layout for Facebook pages, and this new feature might be another reason not to leave Facebook (and our cell phones), ever.