Erdem SS15: A Tropical Jungle Of Summer Colors And Victorian Botany

Erdem Moralioglu's show venue today was in perfect keeping with his inspiration—the tropics. Guests filed into the Old Selfridges Hotel, a now disused industrial space behind London's iconic department store, to find it was boiling hot inside—nothing like a fully immersive fashion experience to get you in the mood. And after all, that is what Erdem does—immerses himself fully, the method actor of the London Fashion Week schedule.