Moments before the start of season 20 of The Bachelor, the wildly popular show that makes arranged marriages look sleek and modern, the show’s current and former stars came together in a McDonald’s commercial that seems puzzling until you remember how good this show is at native advertising.
Remember, for instance, when last season of The Bachelor included a magical Cinderella-inspired evening for the contestants that just happened to tie in perfectly with a glittery commercial for the live-action Cinderella movie?
So it’s not a huge surprise that The Bachelor franchise’s partnerships only get bigger and bigger, with an ever-expanding roster of marketable stars. In the commercial, new Bachelor Ben Higgins must make the choice between the ultimate two meals: breakfast or lunch. Higgins is cheered on by past Bachelors Chris Soules and Sean Lowe, and former Bachelorette Desiree Hartsock, all of whom urge him to make the right decision.