Brooklyn Restaurant Goes Pay-What-You-Want from Restaurants Restoring Our Faith in Humanity Slideshow

Restaurants Restoring Our Faith in Humanity Slideshow

Facebook/Santorini Grill

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Brooklyn Restaurant Goes Pay-What-You-Want

After Panera Bread opened a successful pay-what-you-want store in Missouri, Williamsburg, N.Y., restaurant Santorini Grill decided to follow a pay-what-you-want model for two months. Owner Paula Douralas noted that the initial press brought more people in, some paying more than what they owe, others paying nothing at all. And while the numbers did even out in the end, Santorini Grill closed a couple months later as foot traffic decreased.