New steak restaurant Orange Elephant has open its doors in London’s Chelsea neighborhood. Unlike other steakhouses in the city, this casual dining concept entails one flagship item: a 12-ounce sirloin steak served with a special house sauce, a side salad, and hand-cut chips for £20 ($31).
Diners who wish to tackle a bigger beast can opt for the Tomahawk-cut steak, while those with lighter, non-carnivorous appetites can nosh on the restaurant’s truffle mac and cheese. The novel restaurant will also have an extensive wine list and signature cocktail menu.
Orange Elephant continues the single-item restaurant trend started by the Goodman Brothers, purveyors of the city's Burger & Lobster craze. And like Burger & Lobster, Orange Elephant promises to retain quality with its affordability, with minimum 32 day-aged British beef cuts cooked on top-of-the-line Big Green Egg grills.
About the name: as peculiar as it might appear, Orange Elephant is an ode to the actual name of a particular breed of South Devonshire cows, the largest of indigenous British cattle, that the restaurant sources exclusively.