Affordable Steak Restaurant Orange Elephant Opens In London

New steak restaurant Orange Elephant has open its doors in London's Chelsea neighborhood. Unlike other steakhouses in the city, this casual dining concept entails one flagship item: a 12-ounce sirloin steak served with a special house sauce, a side salad, and hand-cut chips for £20 ($31).

Diners who wish to tackle a bigger beast can opt for the Tomahawk-cut steak, while those with lighter, non-carnivorous appetites can nosh on the restaurant's truffle mac and cheese.  The novel restaurant will also have an extensive wine list and signature cocktail menu.

Orange Elephant continues the single-item restaurant trend started by the Goodman Brothers, purveyors of the city's Burger & Lobster craze. And like Burger & Lobster, Orange Elephant promises to retain quality with its affordability, with minimum 32 day-aged British beef cuts cooked on top-of-the-line Big Green Egg grills.

About the name: as peculiar as it might appear, Orange Elephant is an ode to the actual name of a particular breed of South Devonshire cows, the largest of indigenous British cattle, that the restaurant sources exclusively.